How to improve your Trustpilot score
Your Trustpilot score is a weighted average, so raising it is about adding recent, realistic reviews at a natural pace rather than chasing a single number overnight. A higher score means more conversions on every page that shows it. Here is what works, what doesn't, and how long it takes.
What actually drives your score
Trustpilot uses a weighted average in which recent reviews count more than old ones, so a burst of fresh, realistic reviews moves the number faster than the same volume spread over years.
Total volume and star spread matter too: a profile with 200 reviews is far more resilient to the occasional 1-star than a profile with 12.
Organic vs. accelerated growth
Emailing customers after purchase works, but it is slow and unpredictable — and unhappy customers often respond faster than happy ones.
Many brands combine organic collection with a paced, paid campaign so the score improves during the window when it matters most: a launch, a sale season, or a recovery after negative reviews.
A step-by-step plan
First, analyse your current score and count how many reviews your top competitors have. Second, set a realistic target (for example, 4.2+). Third, choose volume and pace to reach it over two to four weeks. Fourth, launch and monitor weekly, adjusting as reviews land.
Spreading delivery and keeping a realistic mix is what turns a target into a stable result rather than a spike that gets flagged.
Common mistakes that keep scores low
The classic errors are too many five-star reviews too fast, copy that doesn't match the product, and reviewer profiles that don't fit the market.
Ignoring negative reviews is another: a public, professional reply to a 1-star review often does more for perceived trust than another 5-star review.
How to hold the score once it's up
Maintenance is cheaper than recovery. A steady trickle of 2–5 reviews per month keeps recency high and absorbs the occasional negative without dragging the average down.
Improve your score
View packagesFrequently asked questions
What score should I aim to improve from?+
Below 4.0 is the priority zone for most B2C markets, where conversion drops noticeably.
How long does improvement take?+
Typically a noticeable lift within a month with 15–25 well-paced reviews.
Should I use only 4- and 5-star reviews?+
It's possible, but a realistic mix that includes some 3-star reviews looks more natural and is more believable.
Do old negative reviews still hurt me?+
Less over time, because recent reviews are weighted more heavily — which is why fresh volume helps.
Can I maintain the score afterward?+
Yes, with a small monthly top-up of 2–5 reviews to keep recency high.