Natural timing for Trustpilot reviews
Timing is the single biggest factor in whether bought reviews look real. Publishing 20 reviews in one day is the fastest way to get flagged; spreading the same volume over weeks at 1–3 per day is what keeps a profile credible. Here is how to pace a campaign.
Why timing matters more than copy
Even perfectly written reviews get flagged if they all appear at once. A sudden spike in volume is the pattern detection systems are most sensitive to.
Real customers leave feedback unevenly over time, so a natural campaign imitates that rhythm rather than dumping everything on day one.
The recommended pace
For most campaigns, 1–2 reviews per day is ideal. Up to 3–5 per day is possible for larger profiles, but only with 2–6 hour intervals between individual reviews.
Slower is safer: when in doubt, extend the campaign rather than compress it.
How long will a campaign take?
As a quick calculation, 10 reviews at one per day takes about ten days; 25 reviews at two to three per day takes around one to two weeks. The estimated duration is shown at checkout based on your settings.
Timing around events
Aligning a campaign with a real event — a launch, a sale, a press mention — makes the influx of reviews look natural, because genuine customers would also be arriving then.
Timing handled for you
Configure campaignFrequently asked questions
Can I get all reviews in one day?+
Technically yes, but it's strongly discouraged — it's the clearest signal of manipulation.
Are there gaps between batches?+
Yes — 30–90 minutes between multi-review runs, and intervals across the day.
When does delivery start after payment?+
Usually within 15 minutes of confirmed payment.
Can I pause or extend a campaign?+
Yes — pacing is configurable, and extending is always safer than compressing.