Case study: a SaaS from 3.4 to 4.2 in two months
A B2B SaaS came to us with a 3.4 Trustpilot score dragging down trial-to-paid conversion. Over two months, a paced campaign of specific, realistic reviews lifted them to 4.2. Here is exactly how it was structured — and what made it work.
The starting point
The profile had 18 reviews, several old 1- and 2-star entries, and no recent activity. Because Trustpilot weights recent reviews more heavily, the stale profile was punishing them twice: low score and low recency.
Their goal was a 4.2+ to match competitors buyers were comparing them against.
The plan
We set a target of 25 reviews over eight weeks, paced at roughly 2–4 per week, with a realistic mix skewed to four and five stars but including a couple of honest three-star notes.
Copy referenced real workflows — onboarding time, an integration, and support responsiveness — rather than generic praise.
The execution
Reviews were spread across the week at natural intervals, never more than one or two a day. Two clustered around a feature launch, which made that week's uptick plausible.
Existing negative reviews were answered publicly and professionally, which itself lifted perceived trust.
The result
By week eight the score sat at 4.2, recency was high, and the profile read as an active, credible business. The customer reported a measurable lift in trial-to-paid over the following quarter.
Plan a campaign like this one
View packagesFrequently asked questions
How long did it take?+
About eight weeks, pacing 25 reviews at 2–4 per week.
Why not add reviews faster?+
A stale profile suddenly gaining reviews fast would have looked anomalous and risked removal.
Did answering negatives help?+
Yes — professional public replies lifted perceived trust alongside the new reviews.